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         Jack Hodgson's WebDev Newsletter

             January 27, 2005
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An occasional collection of announcements and 
tidbits for my web development customers.

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In this issue:

o New Service Packages
o Animated info-graphic now online
o Tip of the day

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# New Service Packages

I can work with you to create any website
that you can imagine. But if you'd like a simpler
way to get started, you can use one of my
convenient service packages.

I'm introducing two new package prices. They will
make it easier, and less expensive, for you to use
the web.


**
** Website Starter Package: $300
**

It doesn't take a blank check to start a new
website. And you don't need to start from a blank
screen. With the Starter Package you can select
from one of my page templates and color schemes,
and your customers can be visiting your new
website less than two weeks from today.

Package Includes:

o 90 minute design meeting to lay-out your new 
  site, and select its initial content.
o Creation of your website's main page, plus 
  up to six other pages.
o One round of changes after initial proofing. 
  Submit your change instructions via phone, 
  or email.
o 90 minute follow-up meeting to plan future 
  uses of your site.
o Note: Customer is responsible for webhosting 
  and domain name registration costs. Approx 
  $66 for the first year.


**
** Content Creation Service: $75/month
**

The Number One Best Way to generate visitor
traffic to your site, is to have it always
changing, with new and updated content.

Package Includes:

o I will call you twice a week, for a 10-minute 
  "interview", to determine changes, and new 
   content, for your site.
o I'll ghost-write the new material, and post 
  it on your site.
o You can review new content, and make changes, 
  before posting.


**
** My standard hourly rate: $45
**   (Discounted block rates also available.)

More info:

  http://da4.com/pawtech/


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# Animated info-graphic now online

If you'd like a quick introduction to the benefits
of creating a simple website which can advance
your career, or build your business, check out the
new WebDev animation, "Simple Works!"

It's a 3 minute Flash movie that can be viewed
with most any web-browser.

  http://da4.com/pawtech/info/pv1/

(Note: clicking this link will automatically start
the movie, including its soundtrack.)


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# Tip of the day

"...the most valuable real estate in the
world."

Website Design & Usability Guru, Jakob Nielsen 
says,

"Homepages are the most valuable real estate in
the world. Each year, companies and individuals
funnel millions of dollars through a space that's
not even a square foot in size.

"For good reason. A homepage's impact on a
companyÕs bottom line is far greater than simple
measures of e-commerce revenues: The homepage is
your company's face to the world. Increasingly,
potential customers will look at your company's
online presence before doing business with you --
regardless of whether they plan to close the
actual sale online."

Read more of Nielsen's "Top Ten Guidelines for
Homepage Usability."

  http://www.useit.com/alertbox/20020512.html


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# About Jack Hodgson

My name is Jack Hodgson, and I am a
web-development and technology consultant based in
Nottingham NH. I specialize in helping individuals
and small businesses to create, and maintain,
low-cost websites.

I have worked in the computer industry for over 20
years, in the areas of software design/development
and marketing communications.

  http://da4.com/pawtech/
  http://jackhodgson.com/

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# Contact me

Jack Hodgson 
    jack@da4.com
    http://da4.com/pawtech/
    781-799-9091

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